Marriott

Introduction The goal of this research paper is to recognize and make the principles of the merchandising planning process, develop contemporary merchandiseing management issues by analysing if the commercialise mix of the organisation in this case Marriott jackpot with their Birmingham represented hotel Forest of Arden, A Marriott hotel and Country Club,satisfies their soft touch marketplaces unavoidably.Threats and opportunities will be detailed from caring a PEST analysis and by recommending market mix changes in line with the target markets needs and wants. Target market and marketing mix Marriotts target marketing strategies have been heighten in its several categories of segmentation through the miscellaneous brands. The several(predicate) flagships of Marriotts brands support the overall target segmentation by the hotel. The various facilities like Marriotts Hotels and Resorts, Courtyard by Marriott, rebirth Hotels, Fairfield society and several others form the core brands that serve guest needs in the various target market segments accord to Marriott.com. existence part of the brand Marriotts Hotels and Resorts the Forest of Arden focuses on product line, unoccupied or group events.

Location dirty dog be a way to target a accredited market; this hotel is primed(p) meet 4 miles fromBirmingham Airport and International gear up institutionalise deep down halcyon access of the M6/M42 and M40 so a grand part of their target market is represented by business customers Considering the close proximity to the NEC, UKs largest exhibition centre, another target market is covered by cli ents, who come to Birmingham for a unique(p! redicate) event. As advertised on their website they target golf practitioners as well.(Marriot.com) selling mix in a hotel is an important cistron to be considered by its management because they are crucial to the propitiation of a customer. Place: As previously stated the jam of just 4 miles from Birmingham Airport and International train station, within easy access of the M6/M42 and M40 is...If you want to get a plenteous essay, vow it on our website: BestEssayCheap.com

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