Celebrity

INNOVATIVE BRANDING STRATEGY unfledged initiatives A grounds towards a better way of brand building DEVI PREMNATH referee Sree Narayana Guru ground Of solicitude Studies devishakhith@gmail.com supple # 9894069046 BALACHANDRAN.S Lecturer Sree Narayana Guru Institute Of Management Studies Mobile # 9994133117 balachandran.srit@gmail.com Abstract The drastic change in the climatical judicial admission , Global warming the blame is on developed and develop countries who are in the race of evolution and industrialization. The amaze humans pleads for a gullible world for a sustained and salubrious environment. The thrust to m aintain a special K world has right off come upon the companies. The green initiatives is a modern concept which has got its nucleus in almost all told the functions of management like exertion , market, human resource and so forth

People give a muckle of respect and opt using the products of the companies who have an eco friendly attempt in their business. mark is one such area where the nuances of green is now utilised more for positioning the product in the market . The judge of such environmental initiatives, extend beyond the aspects of social responsibility, and hitherto further beyond simple advertize tag lines, and pr esent a competitive opportunity for twain ! sink and back line growth, brand differentiation and - wedded consumer expectations - increased profitability. This piece tries to bring out the relationship surrounded by the top 25 green brands and the brand loyalty index. Keywords : color initiatives, stigmatization brand loyalty index, environment WHAT IS GREEN MARKETING Green marketing refers to the process of selling products and/or services found on their environmental benefits. Such a product or service...If you require to get a full essay, order it on our website: BestEssayCheap.com

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